Do Not Sell or Share My Personal Information

Last updated: 2026-04-25

DRAFT — for counsel review only. Not a final, published document.

Applicability gate: This page is required under Cal. Civ. Code §1798.120 and §1798.135 only if (a) CCPA/CPRA threshold applicability is confirmed for What Would Dad Say LLC (see legal/ccpa-notice-at-collection.md), AND (b) counsel confirms that the use of Meta Pixel and/or Google Ads on the Site constitutes "sharing" of personal information for cross-context behavioral advertising purposes under Cal. Civ. Code §1798.140(ah). Until both conditions are confirmed, this page should not be published. The engineering team should implement the page URL at /privacy/do-not-sell or /do-not-sell so the URL is stable once activated.

Additional state applicability: Several other state comprehensive privacy laws (VCDPA Va. Code §59.1-578; CPA C.R.S. §6-1-1306; CTDPA Conn. Gen. Stat. §42-531; and others listed in compliance-scope.md) provide residents with a right to opt out of "targeted advertising" using similar definitions. If any of those regimes are confirmed in-scope, this page may need to serve those residents as well. Confirm with counsel.

Your opt-out rights

If you are a California resident, you have the right to direct What Would Dad Say LLC, a Pennsylvania limited liability company ("we," "us," or "our") not to share your personal information with third parties for cross-context behavioral advertising purposes (Cal. Civ. Code §1798.120(a)).

{{TODO: Add equivalent language for any additional confirmed state regimes (Virginia, Colorado, Connecticut, Texas, Oregon, etc.) once compliance-scope.md is populated.}}

What "sharing" means in this context

Under California law, "sharing" includes disclosing personal information to a third party for cross-context behavioral advertising, whether or not money is exchanged. Based on our current technology stack, the following third-party services receive personal information from visitors to this Site in a manner that may constitute "sharing":

{{TODO: Run a full cookie and network audit to confirm this table is complete. Any additional pixel, tag, or SDK that transmits personal information to a third party for advertising purposes must be listed.}}

How to opt out

You may opt out of sharing your personal information for cross-context behavioral advertising using any of the following methods:

Option 1 — Global Privacy Control (GPC) (automatic)

We honor the Global Privacy Control (GPC) browser signal as an automatic opt-out of the sale or sharing of your personal information for cross-context behavioral advertising, as required by California law (Cal. Civ. Code §1798.135(c)).

If your browser or browser extension sends the GPC signal (e.g., Brave browser, Privacy Badger, or any browser with GPC enabled), we will automatically suppress Google Analytics 4, PostHog, Meta Pixel, and Google Ads for your session and will not share your personal information for cross-context behavioral advertising during that session. No additional action is required.

To enable GPC, you may use the Brave browser (GPC is on by default), install a GPC-compatible browser extension, or enable the setting in a browser that natively supports it.

ENGINEERING NOTE: GPC detection must be implemented and tested before this page is published. See docs/HUMAN-ACTIONS.md for the pre-launch engineering checklist.

Option 2 — Cookie preference center

{{TODO: Implement a "Cookie settings" link or button in the marketing site footer that allows any visitor (including non-EU visitors) to withdraw marketing/advertising cookie consent and trigger removal or blocking of Meta Pixel and Google Ads cookies. The current implementation (useCookieConsent.ts) only shows the consent banner to EU visitors. A separate preference control must be added for US visitors. Flag to engineering as a required pre-launch item.}}

Click [Manage cookie preferences] {{TODO: Replace with link to preference center once implemented}} to update your cookie choices at any time.

Option 3 — Submit a request directly

You may submit an opt-out request by contacting us at:

• Email: legal@whatwoulddadsay.app
• Mailing address: What Would Dad Say LLC, 6587 The Hideout, Lake Ariel, PA 18436, United States
• Website: https://whatwoulddadsay.app

We will process your request within {{TODO: Confirm response timeline — CCPA requires "as soon as feasibly possible" and no later than 15 business days after receipt (Cal. Civ. Code §1798.120(c))}}.

What happens when you opt out

When you opt out, we will direct our third-party advertising partners to stop using your personal information for cross-context behavioral advertising. We will not discriminate against you for exercising this right (Cal. Civ. Code §1798.125). Note that opting out does not remove cookies already placed on your device; you may also clear cookies in your browser settings.

Your opt-out preference will be stored {{TODO: Describe the storage mechanism — e.g., "in a cookie on your device for up to [X] days" or "linked to your account if you have one"}}. If you clear your cookies or use a different browser or device, you may need to opt out again.

Authorized agents

California residents may designate an authorized agent to submit an opt-out request on their behalf (Cal. Civ. Code §1798.135(b)). To submit a request through an authorized agent, the agent must provide proof of authorization from you. Contact us at the email or address above.

For more information

See our Privacy Policy and Cookie Notice for more information about how we collect and use personal information.